Innovation in traditional productive sectors : visual curation in design

conferenceObject

Silva, J.G.
Raposo, D.
Neves, J.V.M.
Ribeiro, Rogério
Marto, Isabel
Silva, Fernando

Springer

SILVA, J.G. [et al.] (2020 - Innovation in traditional productive sectors : visual curation in design. In REBELO, F. ; SOARES, M. (eds) - Advances in ergonomics in design : Proceedings of the AHFE 2020 Virtual Conference on Ergonomics in Design, 11, 2020. Springer Cham. p. 73-82. (Advances in Intelligent Systems and Computing ; vol. 1203). DOI 10.1007/978-3-030-51038-1_11

978-3-030-51037-4

10.1007/978-3-030-51038-1_11

Innovation in traditional productive sectors : visual curation in design

Image curation
Design project
Visual literacy
Visual diagnostic
Agri-food

2023-02-24T17:52:16Z
2023-02-24T17:52:16Z
2020

The purpose of this paper aims to describe the implementation of a Design Diagnosis practice within the scope of an International project under the acronym – REINOVA (Reindustrialization, entrepreneurship, and innovation in traditional productive sectors) was a project conducted by an international consortium composed by Portuguese and Spanish Institutions. The research presented is based on specific implementation of a strategy for the development of solutions within the scope of Design from the ESART partner within the REINOVA methodology. The discussion sessions that included the display of visual boards to the micro-entrepreneurs summarized the results of the image diagnosis and positively influenced the consumption context of some of the products previously idealized, namely the target audience, as well as the doses and form of presentation/communication of the product. The incentive programs for micro-companies must consider the volume of information that entrepreneurs need to address regularly, avoiding entropy in communication with small organizations.
info:eu-repo/semantics/publishedVersion

restrictedAccess

eng