Alergia às proteínas do leite de vaca com manifestações gastrointestinais
Weiner, Jonathan
A identidade visual corporativa do IPCA
Type
article
Publisher
Identifier
Martins, Nuno; Teixeira, Pedro Mota; Ferreira, António (2018) - A identidade visual corporativa do IPCA. Convergências : Revista de Investigação e Ensino das Artes. ISSN : 1646 - 9054. Nº 22, Vol.XI, p. 1-6
1646 - 9054
Title
A identidade visual corporativa do IPCA
The corporate visual identity
The corporate visual identity
Subject
Design de Identidade
Identidade visual
Branding
Design de comunicação
IPCA
Identity design
Visual Identity
Communication design
Identidade visual
Branding
Design de comunicação
IPCA
Identity design
Visual Identity
Communication design
Date
2019-02-12T12:11:25Z
2019-02-12T12:11:25Z
2018
2019-02-12T12:11:25Z
2018
Description
Neste artigo é apresentado um caso de estudo exploratório
sobre a nova identidade visual do Instituto Politécnico do Cávado e do Ave
(IPCA). O IPCA é uma instituição de ensino superior público e uma das suas
fortes apostas tem sido o Design, em particular com a criação daEscola
Superior de Design (ESD), em 2015.A criação da ESD fez crescer a
responsabilidade do Design no instituto e na região do norte do país.
Umas das primeiras ações da ESD foi o de avaliar a imagem gráfica do
IPCA e o de estudar uma nova proposta de identidade.No presente artigo
apresenta-se o supracitado estudo, em que o principal objetivo foi o de
desenvolver um sistema de identidade coerente, que refletisse a história
e valores da instituição, e respondesse às necessidades atuais de
comunicação global, multimeios e interativa. Depois de um trabalho de
auscultação da comunidade IPCA de modo a perceber o que unia e
distinguia as diferentes áreas da instituição, procurou-se desenhar uma
identidade sólida e versátil, que permitisse uma possível ampliação, tal
como veio a acontecer, com sucesso, em 2017, na altura da criação da
Escola Superior de Hotelaria e Turismo.
ABSTRACT : This article presents an exploratory study on the new visual identity of the Polytechnic Institute of Cávado and Ave (IPCA). The IPCA is a public higher education institution and one of its strongest bets has been the Design, in particular with the creation of the College of Design (ESD) in 2015. The creation of the ESD has increased the responsibility of Design in the institute and in the northern region of the country. One of the first actions of the ESD was to evaluate the graphic image of the IPCA and to study a new identity proposal. In the present article the above study is presented, in which the main objective was to develop a coherent identity system that reflects the history and values of the institution and responds to the current needs of global, multimedia and interactive communication. After a survey of the IPCA community in order to perceive what unified and distinguished the different areas of the institution, we tried to design a solid and versatile identity that would allow a possible expansion, as it happened successfully in 2017, at the time of the creation of the Superior School of Hospitality and Tourism.
info:eu-repo/semantics/publishedVersion
ABSTRACT : This article presents an exploratory study on the new visual identity of the Polytechnic Institute of Cávado and Ave (IPCA). The IPCA is a public higher education institution and one of its strongest bets has been the Design, in particular with the creation of the College of Design (ESD) in 2015. The creation of the ESD has increased the responsibility of Design in the institute and in the northern region of the country. One of the first actions of the ESD was to evaluate the graphic image of the IPCA and to study a new identity proposal. In the present article the above study is presented, in which the main objective was to develop a coherent identity system that reflects the history and values of the institution and responds to the current needs of global, multimedia and interactive communication. After a survey of the IPCA community in order to perceive what unified and distinguished the different areas of the institution, we tried to design a solid and versatile identity that would allow a possible expansion, as it happened successfully in 2017, at the time of the creation of the Superior School of Hospitality and Tourism.
info:eu-repo/semantics/publishedVersion
Access restrictions
openAccess
http://creativecommons.org/licenses/by/4.0/
http://creativecommons.org/licenses/by/4.0/
Language
por
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